Blog · Web
Why a Slow Website Costs You Rankings — and How to Fix It
Core Web Vitals explained in plain English: LCP, INP and CLS, why they affect SEO and conversions, and the quick fixes that make the biggest difference.
Google measures how fast and stable your pages feel to real visitors. Three numbers matter most.
LCP — Largest Contentful Paint
How long until the main content appears. Aim for under 2.5 seconds on mobile. Fix: compress and properly size hero images, use modern formats like AVIF/WebP and avoid heavy sliders.
INP — Interaction to Next Paint
How quickly the page responds when someone taps. Fix: ship less JavaScript. Every plugin and widget has a cost.
CLS — Cumulative Layout Shift
Does the page jump around while loading? Fix: set width and height on images and reserve space for ads and embeds.
This very website is built with a static-first framework that ships almost no JavaScript — which is why it loads in well under a second.
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